Description: Procter and Gamble soon plans to launch its new line of Crest toothpastes in three flavors: “Mint Chocolate Trek,” “Lime Spearmint Zest,” and “Vanilla Mint Spark.” Considering that the toothpaste industry has high brand loyalty, one way to increase market penetration is by launching new innovative products. Source: BusinessWeek Date: Jan 24, 2014 Link: … Continue reading Procter & Gamble’s chocolate toothpaste